She may be a Partner & Vice President of Public Relations, but Michelle is not immune from the Web 2.0 obsession that has hijacked the consciousness of Kel & Partners’ employees. Her complete & utter immersion in this social/business networking world has resulted in a keen understanding of how to leverage this space for public relations.
While overseeing all the strategic & tactical execution of Kel & Partners’ clients’ PR initiatives, Michelle leverages over 15 years experience in the field to create explosive awareness for numerous bleeding edge companies including Lemonade.com, UpDown.com, Opthome.com, Gather.com, SPiRE, BizUnite, Iconoculture, SmartBargains & IdentityTruth.
Michelle has achieved a breadth & depth of expertise that is highly unusual for one person. The true test of a crackerjack PR pro is their ability to sustain success across multiple markets— online & offline— for a diverse clientele, & top media outlets. Michelle accomplishes that on a daily basis.
Under Michelle’s dogged determination & insightful leadership, her clients have experienced unprecedented coverage in the world’s most highly respected media outlets: NBC Nightly News, CBS Evening News, ABC World News, The Today Show, The Early Show, Oprah, Cavuto, Morning Call, Hardball with Chris Matthews, Squawk Box, BusinessWeek, The Wall Street Journal, USA Today, Associated Press, The New York Times, Los Angeles Times, Washington Post, Chicago Tribune, Boston Globe & more.