On July 23rd, the Twittersphere went bananas around the rumor that Twilight actress Kristen Stewart had been caught cheating on Robert Pattinson. To add to the drama, the dude she allegedly cheated with was none other than her Snow White and the Hunstmen director, Rupert Sanders — a man almost twice her age. And just to make this so over the top unbelievable that it makes the Real Housewives look sane, Sanders’ wife, Liberty Ross, played Stewart’s mother in the Snow White film. Seriously people, you can’t make this shit up.
First let me say that the biggest surprise to me was that Kristen Stewart wasn’t caught with another woman. My gaydar goes off like the Chrysler-Bell Victory Air Raid siren everytime I see her, but that’s another blog post waiting to be written.
On July 24th, Us Magazine released exclusive photos of Stewart and Sanders in a hot and heavy makeout session. One day later, Stewart released a statement saying:
“I’m deeply sorry for the hurt and embarrassment I’ve caused to those close to me and everyone this has affected. This momentary indiscretion has jeopardized the most important thing in my life, the person I love and respect the most, Rob. I love him, I love him, I’m so sorry.”
Much of the media went ape shit that she confessed and thought it was a bonehead move. And 71% of people polled thought she was insane for making a public confession. Why? I think in addition to being a brilliant PR move, it was the right thing to do as a human being.
When it comes to dealing with crisis PR, I always follow one simple rule: Tell it all. Tell it fast. Tell the truth. Stewart gets an A+ in executing this strategy. She confessed one day after the story broke. She told the truth and took responsibility. She could have taken a page out of countless other celebrities’ playbooks — Ashton Kutcher, Tiger Woods, Jesse James, LeAnn Rimes, Kobe Bryant, John Edwards, and Hugh Grant — and executed the “deny until you die” strategy. Unfortunately, this almost always ends in the truth surfacing. And instead of putting the story to bed quickly via an immediate confession, it stays alive and grows, forcing an eventual confession and causing irreversible damage.
But let’s forget about crisis PR strategies and look at it from the perspective of what’s the right thing to do as a human being. The right thing is always to tell the truth. There are no exceptions, especially when it comes to someone you love. They deserve the truth. Every human being on the planet deserves the truth. The truth will set you free and give your partner the information he or she needs to make a decision that’s in his or her interest. Although I have no statistics to support it, I believe the truth will act as a catalyst for forgiveness exponentially more times than lying will.
What do you think? Should she have confessed immediately or denied until she died?