Kel Kelly

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Whether it's topical news, internet happenings, social media, public relations, marketing, start-ups, mobile shiz or whatever, I promise to wade through the bullshit and give you my unbuffered perspective.

You'll note I never take on a "corporate tone" — whether I'm chatting you up at a party or speaking to the CEO of a multi-billion dollar company, my voice never changes. I say what's on my mind and I'm often the champion of the underdog.

I'm a social media junkie and smoke Google Analytics in a crack pipe to get my day going. I hope my immersed insight and offbeat view make you laugh. More importantly, I hope you take a second and share your thoughts by posting a comment. If you have any ideas on how to make my blog better, shoot an email to kel@kelandpartners.com.

Peace out.

Kristen Stewart’s Confession: Right or Wrong?

July 31, 2012 1:17 PM

On July 23rd, the Twittersphere went bananas around the rumor that Twilight actress Kristen Stewart had been caught cheating on Robert Pattinson. To add to the drama, the dude she allegedly cheated with was none other than her Snow White and the Hunstmen director, Rupert Sanders — a man almost twice her age.  And just to make this so over the top unbelievable that it makes the Real Housewives look sane, Sanders’ wife, Liberty Ross, played Stewart’s mother in the Snow White film. Seriously people, you can’t make this shit up.

First let me say that the biggest surprise to me was that Kristen Stewart wasn’t caught with another woman. My gaydar goes off like the Chrysler-Bell Victory Air Raid siren everytime I see her, but that’s another blog post waiting to be written.

On July 24th, Us Magazine released exclusive photos of Stewart and Sanders in a hot and heavy makeout session. One day later, Stewart released a statement saying:

“I’m deeply sorry for the hurt and embarrassment I’ve caused to those close to me and everyone this has affected. This momentary indiscretion has jeopardized the most important thing in my life, the person I love and respect the most, Rob. I love him, I love him, I’m so sorry.”

Much of the media went ape shit that she confessed and thought it was a bonehead move. And 71% of people polled thought she was insane for making a public confession. Why? I think in addition to being a brilliant PR move, it was the right thing to do as a human being.

When it comes to dealing with crisis PR, I always follow one simple rule: Tell it all. Tell it fast. Tell the truth. Stewart gets an A+ in executing this strategy. She confessed one day after the story broke. She told the truth and took responsibility. She could have taken a page out of countless other celebrities’ playbooks — Ashton Kutcher,  Tiger Woods, Jesse James, LeAnn Rimes, Kobe Bryant, John Edwards, and Hugh Grant — and executed the “deny until you die” strategy. Unfortunately, this almost always ends in the truth surfacing. And instead of putting the story to bed quickly via an immediate confession, it stays alive and grows, forcing an eventual confession and causing irreversible damage.

But let’s forget about crisis PR strategies and look at it from the perspective of what’s the right thing to do as a human being. The right thing is always to tell the truth. There are no exceptions, especially when it comes to someone you love. They deserve the truth. Every human being on the planet deserves the truth. The truth will set you free and give your partner the information he or she needs to make a decision that’s in his or her interest. Although I have no statistics to support it, I believe the truth will act as a catalyst for forgiveness exponentially more times than lying will.

What do you think? Should she have confessed immediately or denied until she died?

Posted by Kel | in Uncategorized | 4 Comments »

4 Comments on “Kristen Stewart’s Confession: Right or Wrong?”

  1. Shelley Says:

    You know, I think you’re right. At first I thought it was a dumb move because it seemed to take a smaller story and blow it out of the water to become headline news. I also think she could have told Rob the truth without telling the whole world. But, I think you have a point. She is a public person and as such, has to live her life publicly. When you think of someone like Tiger Woods, lying for so long until the evidence was too great, in retrospect that seems like an even dumber move.

  2. Kel Says:

    thanks for your comment shelley. the one thing i dont know is if she had told pattinson about it before she released the statement. hopefully she did. that would be a cruel way for him to find out.

  3. Tara Says:

    This was well said Kel and while honesty is on the table, I did say to myself, ‘Holy crap, Kel is writing about Kristen Stewart!’ I felt from the moment I heard the news she did the right and brave thing. I can only imagine at 22 the confusion that was happening in her heart and head. This obviously was not a first kiss, so hopefully this opportunity gave her freedom which helped her avoid some crazy turmoil that awaited.

    She has had a surreal past few years and with some luck and better decisions, this jolt will give her the maturity she needs to move through her career and future successes. Her admission was the start to that. She influences a lot of young people. She just made honesty in vogue and also being human…..

  4. Kel Says:

    tara, you bring up a really good point. she is only 22 years old! im not sure i ever made the right decision when i was 22. oy. your point about how she influences a lot of young people is so true. and so important. i’m sure some good will come out of this on many fronts.

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