Comments on: “Value” Is The New “Black” http://www.kelandpartners.com/kelkellyblog/2009/03/15/value-is-the-new-black/ be SEEN. be HEARD. be UNDERSTOOD. Wed, 01 Sep 2010 11:29:27 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Kel http://www.kelandpartners.com/kelkellyblog/2009/03/15/value-is-the-new-black/comment-page-1/#comment-6514 Kel Thu, 19 Mar 2009 00:10:41 +0000 http://www.kelandpartners.com/kelkellyblog/2009/03/15/value-is-the-new-black/#comment-6514 christopher, that is great insight and so true! the only difference is that with companies like frontgate and sonic, they purposely changed their message to include a value theme. unfortunately, most of the equities and corp. securities found themselves there without any deliberate strategic moves on their part. regardless, i love your insight. thanks so much for taking the time to post a comment, christopher. christopher, that is great insight and so true! the only difference is that with companies like frontgate and sonic, they purposely changed their message to include a value theme. unfortunately, most of the equities and corp. securities found themselves there without any deliberate strategic moves on their part. regardless, i love your insight. thanks so much for taking the time to post a comment, christopher.

]]> By: Christopher http://www.kelandpartners.com/kelkellyblog/2009/03/15/value-is-the-new-black/comment-page-1/#comment-6503 Christopher Wed, 18 Mar 2009 18:39:28 +0000 http://www.kelandpartners.com/kelkellyblog/2009/03/15/value-is-the-new-black/#comment-6503 [This may not be exactly what you were asking about, Kel, but] One of the major value plays of the past 10 months has been equities and corporate securities. As an IR practitioner, it's intersting to see the sharp decline in stock prices across both the NYSE and NASDAQ, not to mention markets around the world. Comedians and political cartoonists regularly take a jab at the price of Citigroup, once one of the darlings of Wall Street. While the venerable consulting firm Bearing Point is now trading under a dollar. To some degree, even 'value' stocks, which are perceived to be priced less than their actual value, are in vogue among investors. [This may not be exactly what you were asking about, Kel, but] One of the major value plays of the past 10 months has been equities and corporate securities.

As an IR practitioner, it’s intersting to see the sharp decline in stock prices across both the NYSE and NASDAQ, not to mention markets around the world. Comedians and political cartoonists regularly take a jab at the price of Citigroup, once one of the darlings of Wall Street. While the venerable consulting firm Bearing Point is now trading under a dollar.

To some degree, even ‘value’ stocks, which are perceived to be priced less than their actual value, are in vogue among investors.

]]> By: Kel http://www.kelandpartners.com/kelkellyblog/2009/03/15/value-is-the-new-black/comment-page-1/#comment-6461 Kel Tue, 17 Mar 2009 01:01:54 +0000 http://www.kelandpartners.com/kelkellyblog/2009/03/15/value-is-the-new-black/#comment-6461 ben, great insight! not sure what happened in all of those example. i know gap strayed too far from its roots of "basics" when it came to their merchandise. they lost footing that they have yet to regain. i think levis, bud and ford were leapfrogged by new "premium" brands that eroded their leadership perception and forced them down the perception ladder. anyone else have any thoughts on this? it's a great point. thanks ben! ben, great insight! not sure what happened in all of those example. i know gap strayed too far from its roots of “basics” when it came to their merchandise. they lost footing that they have yet to regain. i think levis, bud and ford were leapfrogged by new “premium” brands that eroded their leadership perception and forced them down the perception ladder. anyone else have any thoughts on this? it’s a great point. thanks ben!

]]> By: Ben Carcio http://www.kelandpartners.com/kelkellyblog/2009/03/15/value-is-the-new-black/comment-page-1/#comment-6459 Ben Carcio Tue, 17 Mar 2009 00:10:14 +0000 http://www.kelandpartners.com/kelkellyblog/2009/03/15/value-is-the-new-black/#comment-6459 Kel, so true. I love watching the premium brands scramble. You'd think Whole Foods was Market Basket, or Cole Hahn, Payless. The tough thing for them is they are eroding their brand. History is strewn with brands that were "the" name; Gap, Levis, Budweiser, Ford, who now find themselves hopefully stuck in between value and premium. It would be interesting to see if the moves they made during previous downturns lead them to this position. Kel, so true. I love watching the premium brands scramble. You’d think Whole Foods was Market Basket, or Cole Hahn, Payless. The tough thing for them is they are eroding their brand. History is strewn with brands that were “the” name; Gap, Levis, Budweiser, Ford, who now find themselves hopefully stuck in between value and premium. It would be interesting to see if the moves they made during previous downturns lead them to this position.

]]> By: Kel http://www.kelandpartners.com/kelkellyblog/2009/03/15/value-is-the-new-black/comment-page-1/#comment-6457 Kel Mon, 16 Mar 2009 22:26:02 +0000 http://www.kelandpartners.com/kelkellyblog/2009/03/15/value-is-the-new-black/#comment-6457 <p>limeduck, well you know we share the same fashion perspective -- nothing beats jeans and a black shirt! i totally agree with you. did you ever read "the millionaire next door?" the essence of the book is that the millionaires are not the people you think. they are not the peeps driving the fancy cars, living in the big houses and going to the country club. they are the frugal peeps who drive their car into the ground and live modestly. i heard an interesting conversation recently about whether anyone will pay full price again. it's an interesting point to ponder. i used to make fun of my dad because he thought i was "rich" because i used bottled water and he believed it was wasteful. he grew up during the depression. i must admit i now have more appreciation for his perspective. i smell catfood.</p> limeduck, well you know we share the same fashion perspective — nothing beats jeans and a black shirt! i totally agree with you. did you ever read “the millionaire next door?” the essence of the book is that the millionaires are not the people you think. they are not the peeps driving the fancy cars, living in the big houses and going to the country club. they are the frugal peeps who drive their car into the ground and live modestly. i heard an interesting conversation recently about whether anyone will pay full price again. it’s an interesting point to ponder. i used to make fun of my dad because he thought i was “rich” because i used bottled water and he believed it was wasteful. he grew up during the depression. i must admit i now have more appreciation for his perspective. i smell catfood.

]]> By: limeduck http://www.kelandpartners.com/kelkellyblog/2009/03/15/value-is-the-new-black/comment-page-1/#comment-6451 limeduck Mon, 16 Mar 2009 20:34:34 +0000 http://www.kelandpartners.com/kelkellyblog/2009/03/15/value-is-the-new-black/#comment-6451 Kel, you're my fashion inspiration so if you say something's the new black, I'm all over it. But I have to say, I've always believed that many rich people get that way and stay that way because they are [proportionally] even tighter with money than the less wealthy. I think they've always loved a bargain, but might not have been so open about it, and merchants catering to them were more discreet about discounting. If the luxury marketers are waking up and smelling the catfood that can only be a good sign for keeping the economy's few remaining wheels turning. Kel, you’re my fashion inspiration so if you say something’s the new black, I’m all over it. But I have to say, I’ve always believed that many rich people get that way and stay that way because they are [proportionally] even tighter with money than the less wealthy. I think they’ve always loved a bargain, but might not have been so open about it, and merchants catering to them were more discreet about discounting. If the luxury marketers are waking up and smelling the catfood that can only be a good sign for keeping the economy’s few remaining wheels turning.

]]> By: Kel http://www.kelandpartners.com/kelkellyblog/2009/03/15/value-is-the-new-black/comment-page-1/#comment-6438 Kel Mon, 16 Mar 2009 15:41:08 +0000 http://www.kelandpartners.com/kelkellyblog/2009/03/15/value-is-the-new-black/#comment-6438 jenn, whole foods is another great example. i like your insight that they started this trend ahead of the economic fallout. i'm sure they were seeing the trend in their own business long before wall street collapsed. i believe coupons are once again going to be a big part of many brands' marketing strategies. given all the social media elements today, i expect coupons will see a traction like nothing before. jenn, whole foods is another great example. i like your insight that they started this trend ahead of the economic fallout. i’m sure they were seeing the trend in their own business long before wall street collapsed. i believe coupons are once again going to be a big part of many brands’ marketing strategies. given all the social media elements today, i expect coupons will see a traction like nothing before.

]]> By: Jenn http://www.kelandpartners.com/kelkellyblog/2009/03/15/value-is-the-new-black/comment-page-1/#comment-6436 Jenn Mon, 16 Mar 2009 13:40:29 +0000 http://www.kelandpartners.com/kelkellyblog/2009/03/15/value-is-the-new-black/#comment-6436 Whole Foods has definitely been trying to show consumers that they offer a wide variety of cost-conscious items. To be fair, Whole Foods started this trend at some stores well before the current economic situation. They would periodically print out cash register receipts showing the cost of a specific item at Whole Foods compared to another supermarket. Also, the market would publish monthly recipes for a meal to make for $15. This has been ratcheted up tremendously in the current economic climate. Now Whole Foods has printed circulars that not only contain coupons, but also provide cost-effective recipes. They are really trying to make consumers understand that they aren't just "Entire Paycheck," but really Whole Foods. Whole Foods has definitely been trying to show consumers that they offer a wide variety of cost-conscious items. To be fair, Whole Foods started this trend at some stores well before the current economic situation. They would periodically print out cash register receipts showing the cost of a specific item at Whole Foods compared to another supermarket. Also, the market would publish monthly recipes for a meal to make for $15. This has been ratcheted up tremendously in the current economic climate. Now Whole Foods has printed circulars that not only contain coupons, but also provide cost-effective recipes. They are really trying to make consumers understand that they aren’t just “Entire Paycheck,” but really Whole Foods.

]]> By: Kel http://www.kelandpartners.com/kelkellyblog/2009/03/15/value-is-the-new-black/comment-page-1/#comment-6433 Kel Mon, 16 Mar 2009 12:12:03 +0000 http://www.kelandpartners.com/kelkellyblog/2009/03/15/value-is-the-new-black/#comment-6433 julie, these are all great examples, particularly starbucks. as a brand, starbucks took its category (coffee) to astronomical levels when it came to pricing. the brand had no place to go aside from hitting a wall when the economy went south. btw, i'm a dunkin' donuts girl. they keep it real. julie, these are all great examples, particularly starbucks. as a brand, starbucks took its category (coffee) to astronomical levels when it came to pricing. the brand had no place to go aside from hitting a wall when the economy went south. btw, i’m a dunkin’ donuts girl. they keep it real.

]]> By: julie http://www.kelandpartners.com/kelkellyblog/2009/03/15/value-is-the-new-black/comment-page-1/#comment-6424 julie Mon, 16 Mar 2009 03:37:03 +0000 http://www.kelandpartners.com/kelkellyblog/2009/03/15/value-is-the-new-black/#comment-6424 How about start with Starbucks Value pairing - latte and oatmeal for $3.95, every ski resort across North America combining free nite stays with lift tickets, Home Depot & Lowes combining products with free installation and 1 year financing... everyone wants to b like Ronnie Mac... How about start with Starbucks Value pairing – latte and oatmeal for $3.95, every ski resort across North America combining free nite stays with lift tickets, Home Depot & Lowes combining products with free installation and 1 year financing… everyone wants to b like Ronnie Mac…

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