Comments on: Ghosts In The Blogosphere http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/ be SEEN. be HEARD. be UNDERSTOOD. Fri, 30 Jul 2010 16:19:05 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: The 30 Best Blog Posts on Social Media I’ve Read in 2009 « A New Marketing Commentator http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/comment-page-1/#comment-17501 The 30 Best Blog Posts on Social Media I’ve Read in 2009 « A New Marketing Commentator Mon, 14 Dec 2009 16:37:22 +0000 http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/#comment-17501 [...] Ghosts in the Blogosphere by Kel Kelly on the Kel Kelly [...] [...] Ghosts in the Blogosphere by Kel Kelly on the Kel Kelly [...]

]]> By: Linky Love for Kel Kelly « PRose on Social Media http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/comment-page-1/#comment-5064 Linky Love for Kel Kelly « PRose on Social Media Sun, 01 Feb 2009 23:01:05 +0000 http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/#comment-5064 [...] social media. But, one thing I do know is that transparency is key. Kel Kelly posted a piece called “Ghost’s in the Blogosphere” on her blog and although I don’t think her advice is new, it is nonetheless accurate. The idea of [...] [...] social media. But, one thing I do know is that transparency is key. Kel Kelly posted a piece called “Ghost’s in the Blogosphere” on her blog and although I don’t think her advice is new, it is nonetheless accurate. The idea of [...]

]]> By: Kel http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/comment-page-1/#comment-5024 Kel Sun, 01 Feb 2009 01:16:29 +0000 http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/#comment-5024 cara, well then stick close to dr v! too many programs are stuck in old school public relations and it is handicapping students. the pr industry needs to evolve in a big way. traditional agencies are killing the overall perception of our industry. web 2.0 savvy pr grads can help them evolve. look forward to hearing from you again. peace out. cara, well then stick close to dr v! too many programs are stuck in old school public relations and it is handicapping students. the pr industry needs to evolve in a big way. traditional agencies are killing the overall perception of our industry. web 2.0 savvy pr grads can help them evolve. look forward to hearing from you again. peace out.

]]> By: Cara http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/comment-page-1/#comment-5022 Cara Sat, 31 Jan 2009 23:44:28 +0000 http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/#comment-5022 Thanks Kel! (and thanks Dr. V for replying for me :) ). I'm looking forward to continuing reading your blog. p.s. Dr. V is really the source of this bleeding edge pr stuff at Clemson! Thanks Kel! (and thanks Dr. V for replying for me :) ). I’m looking forward to continuing reading your blog.
p.s.
Dr. V is really the source of this bleeding edge pr stuff at Clemson!

]]> By: Kel http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/comment-page-1/#comment-5004 Kel Sat, 31 Jan 2009 01:27:50 +0000 http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/#comment-5004 Mihaela, you should be proud of Cara's comments! Good for Clemson for covering such an "in the moment" topic within the pr world. says a lot about your program. today's pr students have an exceptional opportunity to bring their web 2.0 savvy (facebook, blogging, etc.) into an industry where many pr agencies are still struggling to figure it all out. good stuff all around. i taught "marketing for entrepreneurs" in babson college's mba program for five years. would you believe they didn't even offer a pr class?! classes like yours will arm graduating students with a real world perspective on how to add value in an ever-changing communications environment. rock on! Mihaela, you should be proud of Cara’s comments! Good for Clemson for covering such an “in the moment” topic within the pr world. says a lot about your program. today’s pr students have an exceptional opportunity to bring their web 2.0 savvy (facebook, blogging, etc.) into an industry where many pr agencies are still struggling to figure it all out. good stuff all around. i taught “marketing for entrepreneurs” in babson college’s mba program for five years. would you believe they didn’t even offer a pr class?! classes like yours will arm graduating students with a real world perspective on how to add value in an ever-changing communications environment. rock on!

]]> By: Mihaela (Dr. V) http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/comment-page-1/#comment-5003 Mihaela (Dr. V) Sat, 31 Jan 2009 01:13:01 +0000 http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/#comment-5003 Hi Kel, Cara goes to Clemson University. I'm her professor, here to see her comment - part of class requirements :) I'm all for Ghostbusting, too. We talk a lot in class about how one questionable PR action adds up to damage the entire profession. It seems students get it... I'm so proud of Cara's comment!!! Hi Kel, Cara goes to Clemson University. I’m her professor, here to see her comment – part of class requirements :)

I’m all for Ghostbusting, too. We talk a lot in class about how one questionable PR action adds up to damage the entire profession. It seems students get it… I’m so proud of Cara’s comment!!!

]]> By: Kel http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/comment-page-1/#comment-5002 Kel Sat, 31 Jan 2009 00:36:53 +0000 http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/#comment-5002 cara, thanks so much for your comment. i'm curious as to where you go to college. having discussions around ghost blogging is so bleeding edge and not something most pr curriculum is covering. love your thoughts. thanks for sharing. hope to hear from you again. cara, thanks so much for your comment. i’m curious as to where you go to college. having discussions around ghost blogging is so bleeding edge and not something most pr curriculum is covering. love your thoughts. thanks for sharing. hope to hear from you again.

]]> By: Comment on “Ghosts in the Blogosphere” « Cara Mitchell http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/comment-page-1/#comment-5001 Comment on “Ghosts in the Blogosphere” « Cara Mitchell Fri, 30 Jan 2009 23:37:30 +0000 http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/#comment-5001 [...] I comment on “Ghosts in the Blogosphere” by Kel Kelly - January 30, [...] [...] I comment on “Ghosts in the Blogosphere” by Kel Kelly – January 30, [...]

]]> By: Cara http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/comment-page-1/#comment-5000 Cara Fri, 30 Jan 2009 23:30:03 +0000 http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/#comment-5000 We actually just had this discussion in my PR class this week- we learned a/b ghostwriting and then shared our opinions on it. There are many arenas where ghostwriting is acceptable (like in speech writing for presidents like Ben talked about above), but the blogosphere is just not one of the places ghostwriting is ok. I agree with your stance of being "ghostbusters"! I personally agree with the idea that transparency is key if there is ghostwriting is going on- no reader should be deceived and no one should be represented (or blogged for) as intelligent, clever, or as having certain ideas who is actually not those things...I'll share this post with my classmates-thanks! We actually just had this discussion in my PR class this week- we learned a/b ghostwriting and then shared our opinions on it. There are many arenas where ghostwriting is acceptable (like in speech writing for presidents like Ben talked about above), but the blogosphere is just not one of the places ghostwriting is ok.
I agree with your stance of being “ghostbusters”! I personally agree with the idea that transparency is key if there is ghostwriting is going on- no reader should be deceived and no one should be represented (or blogged for) as intelligent, clever, or as having certain ideas who is actually not those things…I’ll share this post with my classmates-thanks!

]]> By: Kel http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/comment-page-1/#comment-4798 Kel Thu, 22 Jan 2009 02:25:24 +0000 http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/#comment-4798 ben, that is the first time i have heard that perspective. appreciate your honesty. i bet obama will be the first prez to post in the blogosphere. whether he writes it or not depends on who advises him. hopefully that won't involve cheney or rove. ben, that is the first time i have heard that perspective. appreciate your honesty. i bet obama will be the first prez to post in the blogosphere. whether he writes it or not depends on who advises him. hopefully that won’t involve cheney or rove.

]]> By: Ben http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/comment-page-1/#comment-4795 Ben Wed, 21 Jan 2009 19:55:25 +0000 http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/#comment-4795 If the thoughts are open and genuine, I don't much care who actually writes it. There are different degrees of openness, and anything is better than closed. Heck, do you think Obama will write anything in the blogosphere? But, we will all hail his openness. If the thoughts are open and genuine, I don’t much care who actually writes it. There are different degrees of openness, and anything is better than closed. Heck, do you think Obama will write anything in the blogosphere? But, we will all hail his openness.

]]> By: Kel http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/comment-page-1/#comment-4758 Kel Mon, 19 Jan 2009 15:07:39 +0000 http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/#comment-4758 karen, you said it girlfriend! karen, you said it girlfriend!

]]> By: Karen http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/comment-page-1/#comment-4754 Karen Mon, 19 Jan 2009 04:23:19 +0000 http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/#comment-4754 I agree that the vision for the company MUST come from leaders of the company. I think that people look to hear it from the source, so to speak. It breeds confidence and builds the relationship between blogger and reader, company and client. Ghost blogging simply communicates they don't *really* care. And I think everyone has had just about enough of that! I agree that the vision for the company MUST come from leaders of the company. I think that people look to hear it from the source, so to speak. It breeds confidence and builds the relationship between blogger and reader, company and client. Ghost blogging simply communicates they don’t *really* care. And I think everyone has had just about enough of that!

]]> By: Kel http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/comment-page-1/#comment-4751 Kel Sun, 18 Jan 2009 21:41:41 +0000 http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/#comment-4751 kathleen, my experience is never that the voice isn't there. i always have something to say! however, i will sometimes struggle with topics because i always try to bring a fresh perspective to it. not sure my writing "skills" are better than anyone else's. i think i just say it like i feel it versus delivering it in a safe, professional framework. i say go for it girl! kathleen, my experience is never that the voice isn’t there. i always have something to say! however, i will sometimes struggle with topics because i always try to bring a fresh perspective to it. not sure my writing “skills” are better than anyone else’s. i think i just say it like i feel it versus delivering it in a safe, professional framework. i say go for it girl!

]]> By: Kathleen Buckley http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/comment-page-1/#comment-4750 Kathleen Buckley Sun, 18 Jan 2009 20:39:24 +0000 http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/#comment-4750 BTW, came here from you tweet. BTW, came here from you tweet.

]]> By: Kathleen Buckley http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/comment-page-1/#comment-4749 Kathleen Buckley Sun, 18 Jan 2009 20:38:49 +0000 http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/#comment-4749 Kel- Clearly having someone else write a blog for me is not an option. Alas, I don't have great writing skills like you do. It's easy for me to see how regular blogging could go a long way to building and protecting my brand. What to do when the writing voice just isn't there? Kel-
Clearly having someone else write a blog for me is not an option. Alas, I don’t have great writing skills like you do. It’s easy for me to see how regular blogging could go a long way to building and protecting my brand. What to do when the writing voice just isn’t there?

]]> By: Kel http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/comment-page-1/#comment-4748 Kel Sun, 18 Jan 2009 16:27:06 +0000 http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/#comment-4748 manfmnantucket, i agree transparency is critical. thanks for pointing it out. i think it's great if multiple peeps blog on behalf of a company. i think this brings a 360 degree perspective to multiple dimensions of a brand. however, you are 100% correct in that it should be clear who is authoring each post. unfortunately, this is usually where the ghosts fly out of the closet and it's frightening. manfmnantucket, i agree transparency is critical. thanks for pointing it out. i think it’s great if multiple peeps blog on behalf of a company. i think this brings a 360 degree perspective to multiple dimensions of a brand. however, you are 100% correct in that it should be clear who is authoring each post. unfortunately, this is usually where the ghosts fly out of the closet and it’s frightening.

]]> By: manfmnantucket http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/comment-page-1/#comment-4747 manfmnantucket Sun, 18 Jan 2009 16:10:52 +0000 http://www.kelandpartners.com/kelkellyblog/2009/01/18/ghosts-in-the-blogosphere/#comment-4747 Nice post Kel... ghost blogging reminds me of all the cars in DC parking lots that suddenly started sporting Obama bumperstickers -- AFTER the election! I think it depends on authenticity and transparency. For a larger company, having various authors create the 'voice' of the company works OK, as long as they are insiders or truly knowledgeable enough to represent the company. After all, a corporation is just a proxy for a person anyway, and the brand of the company is not just that of one individual. What matters to me is transparency - in each post it should be clear who is creating the content and what is their authority or affiliation with the corporation. That way, the information can be interpreted with context. In other words, true ghosts aren't transparent! Mark Nice post Kel… ghost blogging reminds me of all the cars in DC parking lots that suddenly started sporting Obama bumperstickers — AFTER the election!

I think it depends on authenticity and transparency. For a larger company, having various authors create the ‘voice’ of the company works OK, as long as they are insiders or truly knowledgeable enough to represent the company. After all, a corporation is just a proxy for a person anyway, and the brand of the company is not just that of one individual.

What matters to me is transparency – in each post it should be clear who is creating the content and what is their authority or affiliation with the corporation. That way, the information can be interpreted with context.

In other words, true ghosts aren’t transparent!

Mark

]]>