Comments on: The Marketing Whipping Post http://www.kelandpartners.com/kelkellyblog/2008/09/30/the-marketing-whipping-post/ be SEEN. be HEARD. be UNDERSTOOD. Fri, 30 Jul 2010 16:19:05 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Violary http://www.kelandpartners.com/kelkellyblog/2008/09/30/the-marketing-whipping-post/comment-page-1/#comment-6641 Violary Sun, 22 Mar 2009 21:28:13 +0000 http://www.kelandpartners.com/kelkellyblog/2008/09/30/the-marketing-whipping-post/#comment-6641 Haha ^^ nice, is there a section to follow the RSS feed Haha ^^ nice, is there a section to follow the RSS feed

]]> By: Kel http://www.kelandpartners.com/kelkellyblog/2008/09/30/the-marketing-whipping-post/comment-page-1/#comment-4520 Kel Wed, 31 Dec 2008 00:53:09 +0000 http://www.kelandpartners.com/kelkellyblog/2008/09/30/the-marketing-whipping-post/#comment-4520 sue, i'm always happy to cross paths with another non-bs artist. we are a rare breed. the only reason i am successful is because of the k&p team that supports my wild-ass ideas. i'm sure you would love them. happy new year! sue, i’m always happy to cross paths with another non-bs artist. we are a rare breed. the only reason i am successful is because of the k&p team that supports my wild-ass ideas. i’m sure you would love them. happy new year!

]]> By: Sue D http://www.kelandpartners.com/kelkellyblog/2008/09/30/the-marketing-whipping-post/comment-page-1/#comment-4519 Sue D Tue, 30 Dec 2008 20:05:00 +0000 http://www.kelandpartners.com/kelkellyblog/2008/09/30/the-marketing-whipping-post/#comment-4519 Kel...I've just recently stumbled across your blog and I love, love, love it. I've been in senior level marketing roles for a bunch of well-known brands and I often find myself the only non-BS artist in the room. Thanks for cutting through the crap. I do hope to have the opportunity to work with you and your team (assuming they're disciples) sometime in the near future. Kel…I’ve just recently stumbled across your blog and I love, love, love it. I’ve been in senior level marketing roles for a bunch of well-known brands and I often find myself the only non-BS artist in the room. Thanks for cutting through the crap. I do hope to have the opportunity to work with you and your team (assuming they’re disciples) sometime in the near future.

]]> By: Kel http://www.kelandpartners.com/kelkellyblog/2008/09/30/the-marketing-whipping-post/comment-page-1/#comment-2069 Kel Thu, 02 Oct 2008 02:00:31 +0000 http://www.kelandpartners.com/kelkellyblog/2008/09/30/the-marketing-whipping-post/#comment-2069 david, did you lose the can of whoop-ass i left you last time i was there? open it on the fool that ruined your day. thanks for the kind words. always makes me smile. david, did you lose the can of whoop-ass i left you last time i was there? open it on the fool that ruined your day. thanks for the kind words. always makes me smile.

]]> By: Kel http://www.kelandpartners.com/kelkellyblog/2008/09/30/the-marketing-whipping-post/comment-page-1/#comment-2068 Kel Thu, 02 Oct 2008 01:58:15 +0000 http://www.kelandpartners.com/kelkellyblog/2008/09/30/the-marketing-whipping-post/#comment-2068 dave, that's a pretty bad name! investment dudes have it better than anyone when it comes to mistakes. they invest other people's money. if they do well they get huge bonuses. if they make mistakes and do poorly they lose other people's money. not a bad gig, although probably not the place to be in the last two weeks. ugh! dave, that’s a pretty bad name! investment dudes have it better than anyone when it comes to mistakes. they invest other people’s money. if they do well they get huge bonuses. if they make mistakes and do poorly they lose other people’s money. not a bad gig, although probably not the place to be in the last two weeks. ugh!

]]> By: David C http://www.kelandpartners.com/kelkellyblog/2008/09/30/the-marketing-whipping-post/comment-page-1/#comment-2065 David C Wed, 01 Oct 2008 22:07:21 +0000 http://www.kelandpartners.com/kelkellyblog/2008/09/30/the-marketing-whipping-post/#comment-2065 Kel You just made my day after having one of the meetings you described. Thanks for being you on the right day (well day before) and the sentiment I needed to hear. Maybe we marketing types are too sensitive to show our muscle, but measurable media will be our savior! You are both PR/Marketing brilliance and a soul mate to the world. Kel

You just made my day after having one of the meetings you described. Thanks for being you on the right day (well day before) and the sentiment I needed to hear. Maybe we marketing types are too sensitive to show our muscle, but measurable media will be our savior!

You are both PR/Marketing brilliance and a soul mate to the world.

]]> By: Dave http://www.kelandpartners.com/kelkellyblog/2008/09/30/the-marketing-whipping-post/comment-page-1/#comment-2064 Dave Wed, 01 Oct 2008 21:42:18 +0000 http://www.kelandpartners.com/kelkellyblog/2008/09/30/the-marketing-whipping-post/#comment-2064 How about an investment adviser called Adviser Investments? :) How about an investment adviser called Adviser Investments? :)

]]> By: Kel http://www.kelandpartners.com/kelkellyblog/2008/09/30/the-marketing-whipping-post/comment-page-1/#comment-2056 Kel Wed, 01 Oct 2008 10:58:25 +0000 http://www.kelandpartners.com/kelkellyblog/2008/09/30/the-marketing-whipping-post/#comment-2056 grace, thanks for reminding me of the bottom line analogy. so true. so sad. btw, this wasn't rooted in a bad day. had one of the best days in the history of k&p. triggered by christmas tree shops truck. you know my mind well. starts in one place and lands in another. always trying to find the humor in it all. thanks for sharing your perspective! grace, thanks for reminding me of the bottom line analogy. so true. so sad. btw, this wasn’t rooted in a bad day. had one of the best days in the history of k&p. triggered by christmas tree shops truck. you know my mind well. starts in one place and lands in another. always trying to find the humor in it all. thanks for sharing your perspective!

]]> By: grace http://www.kelandpartners.com/kelkellyblog/2008/09/30/the-marketing-whipping-post/comment-page-1/#comment-2042 grace Wed, 01 Oct 2008 03:06:36 +0000 http://www.kelandpartners.com/kelkellyblog/2008/09/30/the-marketing-whipping-post/#comment-2042 Hey, Kel, my reaction is that you were having a bad day and decided to let off some steam as only you can...BTW, you forgot the rest of the analogy...product works, development did well...doesn't work, marketing screwed up...sells well, sales did well...fails in the marketplace, marketing screwed up. Keep up the good work...and your great spirit! Love ya' Hey, Kel, my reaction is that you were having a bad day and decided to let off some steam as only you can…BTW, you forgot the rest of the analogy…product works, development did well…doesn’t work, marketing screwed up…sells well, sales did well…fails in the marketplace, marketing screwed up.
Keep up the good work…and your great spirit!
Love ya’

]]> By: Kel http://www.kelandpartners.com/kelkellyblog/2008/09/30/the-marketing-whipping-post/comment-page-1/#comment-2040 Kel Wed, 01 Oct 2008 01:07:38 +0000 http://www.kelandpartners.com/kelkellyblog/2008/09/30/the-marketing-whipping-post/#comment-2040 tara, the cheesecake factory is another great example. seriously! the literal translation is just wrong. i also agree the emotional aspect of marketing puts a bulls eye on everything. naming in particular is very emotional. anyone who has named a child and suffered the wrath of opinions that comes with it knows this all too well. tara, the cheesecake factory is another great example. seriously! the literal translation is just wrong. i also agree the emotional aspect of marketing puts a bulls eye on everything. naming in particular is very emotional. anyone who has named a child and suffered the wrath of opinions that comes with it knows this all too well.

]]> By: Tara http://www.kelandpartners.com/kelkellyblog/2008/09/30/the-marketing-whipping-post/comment-page-1/#comment-2038 Tara Wed, 01 Oct 2008 00:57:08 +0000 http://www.kelandpartners.com/kelkellyblog/2008/09/30/the-marketing-whipping-post/#comment-2038 I have the same goggles on daily. From the local pizza joint to an international brand I love to think of the idea behind it, how to make it better, or I just want to meet the people who thought of the brilliance. I scratched my head at the Cheesecake Factory. I would not have named it that but my god it worked. At the end of the day when a product has something unique and delivers on a promise it can be named anything. Marketing gets a bad rap because it's so emotional. Everything is hanging out there and everyone is an expert. I truly believe when a product is not compromised and there is a unique and owned attribute...it's all gravy. I have the same goggles on daily. From the local pizza joint to an international brand I love to think of the idea behind it, how to make it better, or I just want to meet the people who thought of the brilliance. I scratched my head at the Cheesecake Factory. I would not have named it that but my god it worked. At the end of the day when a product has something unique and delivers on a promise it can be named anything.
Marketing gets a bad rap because it’s so emotional. Everything is hanging out there and everyone is an expert. I truly believe when a product is not compromised and there is a unique and owned attribute…it’s all gravy.

]]> By: Kel http://www.kelandpartners.com/kelkellyblog/2008/09/30/the-marketing-whipping-post/comment-page-1/#comment-2036 Kel Wed, 01 Oct 2008 00:50:56 +0000 http://www.kelandpartners.com/kelkellyblog/2008/09/30/the-marketing-whipping-post/#comment-2036 frank, i know that scenario all too well. takes your breath away and stops your heart. it's kinda like child birth though. after time you forget about the pain and it fades from memory. frank, i know that scenario all too well. takes your breath away and stops your heart. it’s kinda like child birth though. after time you forget about the pain and it fades from memory.

]]> By: FM Days http://www.kelandpartners.com/kelkellyblog/2008/09/30/the-marketing-whipping-post/comment-page-1/#comment-2035 FM Days Wed, 01 Oct 2008 00:48:14 +0000 http://www.kelandpartners.com/kelkellyblog/2008/09/30/the-marketing-whipping-post/#comment-2035 I agree. The tough thing for marketers is when a mistake is printed stamped and sealed for thousands of people to see. You can have an army of proofreaders but the reality is that we all have those "OMG this one is the big one" moments... I agree. The tough thing for marketers is when a mistake is printed stamped and sealed for thousands of people to see. You can have an army of proofreaders but the reality is that we all have those “OMG this one is the big one” moments…

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