I have Facebook set as my browser home page, so it’s almost always launched on my desktop. With rare exception, I’m generally on Facebook at a minimum of a dozen time a day. Like most internet users, I have been able to mentally block out the vast majority of advertising to the point where it becomes white noise and I don’t even notice it. My ability to do this is amplified by the fact that I am allergic to details and can successfully ignore this kind of minutia as easily as I breathe air.
Yesterday, in a moment of weakness, an advertisement actually stopped me in my tracks. It was an ad for surfing, something I love to do. I was thinking about how powerful it is that based on profile information and other content, Facebook can serve its ads with such relevance. They have truly raised the bar when it comes to reaching a highly-defined target audience based on granular, real-time demographic and psychographic data. For a fleeting moment I was feeling very young and contemporary because mostly young people surf…right?
Thwack! Yeah…not so much. I decided to hit the refresh button a few times to see what other targeted advertising they would serve up to this obviously hip, way cool, 45-year-old woman. Bad idea. According to Facebook, here is a list of things that I could use:
- Rachel Ray’s Diet. How do they know I need to diet? Do they monitor my status bar and see all the stuff I eat? Remember, just because you’re paranoid doesn’t mean they are not out to get you. It couldn’t possibly have to do with the fact that a woman’s metabolism slows down when they they turn 40, and disappears all together at 45.
- 4 Different Oprah Diets. Ummmm….that’s like offering me Artie Lange’s favorite diet. The point is that she’s not that thin and the fact that she has had to try four different diets mean that they are not working.
- Epila Personal Laser Hair Removal. Apparently I will never have to shave again. Amazingly enough, this product allows me to permanently remove unwanted hair at home. The problem is it cites body locations that I don’t currently shave and I didn’t even know had hair. OK…ick!
- Exfoliating Skin Product. Will make me feel sexy and “will have you feeling like 20 again”. Notice they don’t say “look 20 again.” Wouldn’t want to over-promise because at 45 the fact of the matter is nothing short of surgery will help get rid of wrinkles.
So basically Facebook thinks I am a fat, wrinkly, hairy woman on a surfboard. Maybe they should have served me an ad for razorblades, so I can put myself out of my misery.
Have you been served any reality slapping ads from Facebook?