Comments on: Web 2.0 Dough

By: Kel

Kel — Thu, 16 Oct 2008 21:11:23 +0000

lbrown, wow you really blew the cobwebs in my memory! jazz drive…memba that? crazy stuff. it’s amazing how quickly things change. i breathe the change in like oxygen. sounds like your old company treated it like smoke and fanned it away. thanks for the kind words. hope to see other posts from you in the future.

By: LBrown III

LBrown III — Thu, 16 Oct 2008 01:17:40 +0000

Yeah, what you said. Traditional agencies like the one that I was working for that went under because of their inability to embrace current marketing strategies (ie. web 2.0).

This is the same agency that had their design workhorse working on a first gen Mac G3, no joke. Remember Jazz drives? That was the primary form of saving files.

I should have known when the principals had difficulty utilizing email. Regardless, as it is important for the company seeking appropriate PR, so is it appropriate for the agency to be up to speed in order to provide the best service.

That’s why companies like Kel & Partners are so exciting and inspiring to interact with. Thanks for post. Keep up the good work.

By: Kel

Kel — Mon, 19 May 2008 20:19:19 +0000

larry, that is so pathetic. i am not surprised to hear a traditional agency is pushing traditional initiatives — and radio of all things! their success will be short lived because i firmly believe traditional agencies are walking the same death march as traditional media. clients will soon be eating the web 2.0 dog food and washing it down with web 2.0 koolaid. ken olsen at digital equipment couldn’t stop the mass adoption of personal computers and traditional agencies will never be able to stop the “power to the people” tsunami of web 2.0. sing it loud…sing it proud!

By: Larry Lawfer

Larry Lawfer — Mon, 19 May 2008 19:14:11 +0000

This is a cautionary tale from a Web 2.0 business about expectations related to delivering ROI and future work. Several years ago YourStorys delivered a series of testimonial videos for a company in the infertility industry. The company is an industry leader, and as such, wanted to use the newest technology to show what they can do for those with infertility issues. We shot and delivered 2 very compelling videos from couples who had used the companies services successfully. The COO of the company raved about how many hits the company was receiving and did a testimonial for our services.

In this testimonial he explained about how the company first thought the services were too expensive. He went on to explain they got full ROI in a little over 3 months. I was thrilled to hear that tale and used it in our marketing.

Three years later they have yet to update the work. Their agency has directed them into costly mid day radio spots, rather than doing more video for their website. I think the point here is that it will take a while for even the enlightened to move from one mode of communications to another. While we think people get it, and they may, they still will rely on what others are doing.

Lead the way, Kel and others will follow.