“Put The Turd On The Table” Interview With John C. Dvorack
This post is part of the blog interview series called “Put the Turd on the Table” which consists of quick email interviews with key players in the media. At the end of the day, the objective is to allow media people to give PR people insight that will help us become more effective and less annoying. Generating a few laughs along the way would be a welcomed bonus. In the spirit of the true essence of the blogosphere, all responses will be posted verbatim without any edits. The series started off with an electric exchange with BusinessWeek’s Sarah Lacy and Forbes’ Dan Lyons (Fake Steve Jobs).
John C. Dvorak is a columnist, author, editor and blogger. Dvorak can be found in PC Magazine, Marketwatch, Info! (Brazil), BUG Magazine (Croatia), and the Dvorak Uncensored blog. Dvorak does a weekly TV video podcast Crankygeeks, a daily Tech podcast Tech5 , the weekly podcasts This Week in Tech (500,000 listeners), and No Agenda with Adam Curry. Dvorak is a featured guest analyst on CNBC. Dvorak has written over 4,000 articles and columns as well as authoring or co-authoring 14 books. You can follower Dvorack along with 13,500+ people (wow!) on Twitter.
The following are Dvorak’s unedited responses to my questions:
1. Things I respond well to:
Dvorak: Really cool new products and exclusive looks at things. I like going to dinner or lunch with the CEO to discuss both the company, it’s products and trends in a relaxed atmosphere.
2. Things that send me over the edge:
Dvorak: Getting this idiot pitch – ”Look at all these people who have written about this. You should too!” To which I always want to respond, “Yeah, so I can look like a lemming. Or the last guy in line.”
3. Favorite horror story about a PR person (no need to name names not trying to out anyone):
Dvorak: The guy who sent bullets in the mail to numerous writers. It looked like a threat and offices were shut down in the process.
4. Favorite Web 2.0 addiction:
Dvorak: None

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