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Isn’t All Publicity Good Publicity?
Once people find out what I do for a living, I get asked the same question dozens of times a year: Isn’t all publicity good publicity? The answer is a resounding no. If you need more clarification I suggest you ask the following people, companies and/or organizations: The Catholic Church, George W. Bush, Britney Spears, Don Imus, O.J. Simpson, Whitney Houston, Michael Richards (Kramer), Michael Jackson, Sinead O’Connor, Paul Reubens (Pee-wee Herman), Tyco, Enron, WorldCom, Adelphia Communications, Arthur Andersen, Global Crossing, Qwest Communications, and Halliburton. I could keep typing for hours, but hopefully you get the point.
What was your favorite scandal?
December 7th, 2007 at 2:15 pm
I personally like the Martha Stewart scandal. Although, I’m still trying to figure out whether it was good or bad publicity…. Incredible how you can basically steal lots of money, lie about it, go to jail, and then come out on top, bigger and better then ever before! Got to love Martha…always a little heavy on the details, but the suzy homemaker we all wish we could be if we had time to make a dinner that takes 5 hours!
Still continue to receive her magazine and visit her online for recipes and decorating tips. GO MARTHA!
October 4th, 2011 at 6:00 am
[...] Don't let your ad be a troll – if you are going to irritate them, then make it worth their while.The thing to remember about marketing is that you have to make an impact on the consciousness of the…tank that is shown rampaging into a defenseless small nation is good publicity – because as bad as [...]