OK. I’m going to go out on a limb here and expose a dirty little secret about myself. PR is my crack addiction. It’s like doing a drug. The adrenalin rush that comes with securing a top-tier media hit for a client is better than any drug…not that I would know!

Seriously, many of our clients are early-stage, venture-backed companies based on a fantastic idea. Most have no revenue, no awareness, a handful of employees and they’re starved for clients/customers/members. For most PR agencies, these clients would be considered a nightmare. Not for Kel & Partners. We are obsessed with them. Moreover we are addicted to the high that comes from getting these companies top-tier media coverage — the kind of coverage that launches their brand into the stratosphere. The high that comes from that kind of media hit is euphoric and lasts for days.

As an example, we have a social media client that had no revenue, no members, and no awareness. We spun a story and pitched and secured a feature segment on The Today Show. At the same time, we secured an Associated Press hit that ran in hundreds of newspapers across the world. I was buzzed from these hits for days.

I’m sure if Freud had an opportunity to psychoanalyze me he would point to something that happened in my childhood that caused me to have such an addiction. I don’t care. I love it. It’s what drives me. The problem with addicts is that we surround ourselves with other addicts. Somehow I have managed to fill my agency with people who all share the same obsession. Good times. Good times.