07.03.08    |    Kel Kelly's Blog    |    Client Buzz    |    Contact K&P

Biz Model

By drawing on the unsurpassed client-side experience of Kel & Partners, you can apply well-respected, top marketing talent to your company, without having to put them on your payroll full time. Our Extension MarketingSM biz model lets you throttle forward &/or back to the ebb & flow of your business needs. Our resources are available & ready to move with extreme agility. For many of our clients, we act as their entire marketing department. For others, we are an enhancement to their existing marketing group. Either way, you are able to maximize resources, budgets & results.

With Extension MarketingSM you will attain the following:

  • An immediate ramp-up of your resources without going through a recruitment biz model process or pulling people from other important priorities
  • A savings of an estimated 35% in expenses by not putting the resources on your payroll & incurring the burdened costs associated with the headcount
  • A solution that can be easily turned off or extended without any RIF implications
  • A fully-integrated marketing team from a single point of contact versus the burden of managing a public relations agency, marketing agency, advertising agency, freelancers &/or consultants
  • An extremely agile marketing team that does not get bogged down with internal distractions
  • The flexibility to bring the necessary resources in-house at any point
  • Incremental strategic counsel without having to add another executive to your team
  • An outside, unbiased, "haven't-drank-the-Kool-Aid" perspective that will communicate honestly without any personal agenda